The color is so gorgeous as a blush when I swirl my brush and capture all the shades running through it. For all over the face, I am much more light-handed so as not to overwhelm. But because before I've actually blended two cheek colors together to get just the look I want, I find this very convenient and worth the investment. It looks very poilshed and defines my cheeks with lovely, natural color without really obvious sheen. A larger powder brush works better than a cheek brush because it disperses the intensity of the color and gives a more natural look.